Does appearance matter more than people admit?
I’ve noticed women who say they don’t care about looks are also the ones who talk about a “cute guy they just met”. Even though looks don’t really matter in relationships, they do play a big role in initial attraction due to temptation.
Plus, good looks lead to confidence. We smile at people we find physically appealing. And when a girl smiles while talking to you, it puts less pressure on you to try to impress her with a joke or story because she’s already interested. Women don’t find it attractive when guys try to impress them, especially if they’re trying to compensate for being unattractive.