I hate that the word 'google' has become synonymous with 'to look up'?

Google are pure evil in my eyes, so it makes me cringe every time I hear anyone use the phrase "I'll just google it" because they're basically giving Google free publicity. I get that it's much more concise than saying "I'll look it up" or "I'll search for it on the internet". And it also specifies that you'll look it up online as opposed to anywhere else, like in a library or somewhere (though who realistically goes to a library to look things up anymore anyway?). But I'd still rather use those obtuse phrases than to promote Google in any way. It also propagates the misconception that Google is the only search engine there is, or the only decent one anyway, which is completely wrong. There are plenty of other search engines that do just as good a job as Google but that won't rape your privacy or pillage your data.